This re-branding project is for a hardwood flooring company that wanted a new and updated brand image.
About Me
- Ali Wasti
- Toronto, Ontario, Canada
- I am an Industrial/Graphic Designer working in Toronto. As an industrial/graphic designer my focus is on designing and developing innovative and responsive solutions for humankind’s interface with the world. My specialties are as follows: User Interface Designing, User Centered Design, Human Factors, UX Designing, User Scenario, Product Architecture, Landscape building, Flow-space ideation / mapping, Project Management and Persona Creation. During my university years I redesigned and made a working prototype of a Tri Whee1 Taxi a form of public transportation in Pakistan and then I interned at Shell Petroleum as a Design and Business Analyst. I Co-Founded a design house called Purple Umbrella where I work as a chief creative designer. I have worked on various project involving complete brand development and designing of interactive spaces. I was also involved in a self initiated project with Kerr and Company Inc. to develop a new way finding product. On the side I also give back to the community by working as volunteer graphic designer for SOS Children's Villages which is the biggest children`s charity in the world.