Display Centre Design at the Annual IDS 2009(Interior Design Show)

Conceptualized and designed a display booth for “Kalamkaar” an international furniture store chain at the IDS 2009 held in Toronto. The booth was recognized for its theme of “Traditional meets Contemporary”. http://www.interiordesignshow.com/

Furniture as Art

These pieces have been created with the intention for the user to engage and interact with it. The pieces welcome the user to reconfigure and apply their personal eccentricity in order for it to conform to their desires.

Portable Phone Design, Interface Design and Story Board for Bell Mobility

A multi purpose portable docking station with a camera phone that allows the user to access their account, surf the net, make calls and enjoy the entertainment features from anywhere in Canada. The screen of the docking station can be revolved for better viewing. The docking station can be flipped closed or opened for portablity purposes.





The interface is based on UCD(user centered design) principles. The interface uses uncomplicated icons that the user can interpret effortlessly. The interface is also designed to promote maximum interaction between the user and the phone without any complication.


This storyboard was based on the persona's created through focus groups and the brief given by Bell Mobility. This visual representation conveys the idea of portability and accessibility.

Product Design for Diesel - Perfume Bottle Concept

The perfume bottle developed for Diesel is based on the concept of evolution of the human DNA. The bottle has two pipes of fragrances; one for him and the other for her. It is meant to target the younger crowd or couples who are looking to spice up their life.

Concept for RFID Passenger Ticket Design for GO Transit

The goal was to strategically design a feasible system that uses RFID integrated tickets. The tickets will help GO Transit identify unpaid passengers at stations that offer an Honour System. The system designed will also help GO Transit to identify hot spots in the train, number of passengers for each station and in case of emergency the satelite will help the rescue crew to track the passengers.

Branding and Interface Design for Live Cloud (Pilot Project for Harvard University)

This website interface is designed for a pilot project out of Harvard University called. Live Cloud.

Interface design for Kalamkaar, an upscale furniture store in downtown Toronto

This website interface is designed for Kalamkaar a furniture store based out of Toronto. The interface is designed to be user friendly so that the users can navigate the website with ease. http://www.kalamkaar.ca\

Interface Design and Branding for TSMI

The interface designed is designed for the sports marketing company based out of Toronto. The company hosts major cricket events. http://www.targetsportsmi.com

Interface Design and Branding for Travel Air

This interface was designed based on the principals of user centered design. The goal was to design the website interface that has a clean and simple look and is user friendly. http://www.etravelair.com/

Interface Design for City Visit - Interaction Design

The interface designed is part of the environment friendly advertising project that targets mass produced paper brochures used for way finding around the city.The interface was designed after interviewing the stakeholders.

Corporate Identity - Logo Design

These logos were designed for different clients. The process included focus groups interviewing, sketching and computer rendering to achieve the end result.

Corporate Branding for Silk Hardwood Inc.

This re-branding project is for a hardwood flooring company that wanted a new and updated brand image.

Corporate Branding for Art of Living Canada

This re-branding project is for an interior design firm that focuses on Feng Shui.

Corporate Branding Project for Auto Wizard

This branding project is for a start-up company whose target market is men and women and the products will be sold in walmart.

Magazine Ad for Kalamkaar Furniture

This ad was designed for an international furniture store chain "Kalamkaar". The ad was published in a south asian bridal magazine "Kismet"

Invitation Card and Event Brochure Design for SOS Children's Villages

The invitation and brochure design were part of a branding project for the worlds biggest children charity:"SOS Children's Villages" for their annual charity gala held in Toronto.